Free support for London’s diverse-led SMEs and freelancers to grow and thrive.
Minority Business Matters
Get contract-ready with expert-led short courses, peer mentoring and buyer events that build your skills and connect you to public and private procurement leaders.
Trusted by 500+ London founders & freelancers.
Minority Business Matters is delivered by Heart of the City and Minority Supplier Development UK (MSDUK), and funded by the UK Government.
How does it work?
Take your business to the next level – find out about our small business support and events
CCI Directory
Our creative talent directory is free to join for any London-based ethnically diverse creative freelancer
Diversify your supply chain
Connect with London’s ethnically diverse business community
Power your business success
If you’re a leader in a London-based ethnically diverse enterprise, join our supportive community of businesses and solo-entrepreneurs to increase your business skills, connect with peers and understand how to engage with corporate and large public sector buyers. Key benefits include:
active and engaged community
business training and mentoring
regular events and networking
How we’ve helped businesses like yours
Participating in the MSDUK Accelerator programme has really helped position my business for growth, with a clear understanding of who my customers are, and building a great framework to grow.
Rayeesa Asghar-Sandys, Founder & CEO, Spiced by Rayeesa
Heart of the City has helped us to set net zero goals and embed sustainability into the way WeAgile works, from which we’ve seen huge benefits such as securing new business opportunities, retaining our valued team members, and attracting fresh talent – all small businesses should do it!
Monshur Ali, CEO and Founder, WeAgile
Join our community to access free business support, engaging events and a thriving network!
